Why is the author reliable?
Intrinsic Ethos
-
Established and explained the reasons and backings to why the food industry today uses certain practices (i.e. assembly lines, added hormones)
-
The diagrams and cut scenes exemplify the explanations used throughout
-
The documentary looks professional and explains things in a clear, understandable manner
-
Many notable members in the food industry community are interviewed (i.e. chicken growers for Tyson and Perdue, authors of books pertaining the food industry, corn growers, food researchers, delegates in Congress, members of health advocacy groups, organic farmers)
-
Explains the food industry from many perspectives
-
The researchers has established themselves credibility with already having PhDs when they explain the science behind many foods that we eat
-
Documentary explains terms that may not be known to the average person watching (ex. CAFOs)



-
Explanations of many common problems prevalent that stem from the food industry (i.e. E Coli) is clear and concise
-
Real personal testimonies of those affected by the consequences of the modern food industry (i.e. deaths from E Coli, low class people that are forced to buy fast food because it’s cheaper than fresh food at grocery stores) are presented
-
Insight is given to what is explained in the documentary
-
The rejection of interviews from the big name food industry companies (i.e. Perdue, Tyson, Smithfield) gives more suggestion to the credibility of these peoples’ arguments against today’s food industry practices
-
The documentary cites their sources when presenting facts through text
-
Credibility as executives of food industry businesses allows these people to gain leadership positions within the USDA and FDA
-
Ties to relevant media presences establishes credibility to these food industry issues
-
Many notable researchers from universities, authors, and actual farmers working for these big food industry companies are interviewed in this documentary
-
All the other people seen in the documentary have relatable, credible backgrounds that give helpful insight to the argument in which this documentary has

Extrinsic Ethos


-
The film was produced by an Emmy-award winning filmmaker, Robert Kenner
-
Kenner has been involved in the film industry for over 40 years
-
Involved with television stations such as National Geographic, HBO, and PBS
-
In 2010, he was nominated for an Oscar for the Best Documentary